FIDAK 2026: “Le Soleil” and Cices join forces for a successful edition

“Le Soleil” and the International Foreign Trade Center of Senegal (Cices) sealed a partnership yesterday intended to strengthen coverage of the Fair and promote the newspaper’s archives. The two public institutions want to make their activities and their audiences better known.

The memory of major economic events is also built through their media coverage and the conservation of their archives. Le Soleil and the International Foreign Trade Center of Senegal (Cices) intend to combine their skills to meet this challenge, with particular attention paid to the influence of the 34th Dakar International Fair. An ambition formalized yesterday by the initialing of a partnership agreement between the two structures, represented by their general directors, Lamine Niang and Samba Guèye.

For Lamine Niang, this approach is part of a vast project to modernize the editorial line and diversify the daily economic model. “Our objective is to go beyond the simple factual report to put the information in light and in perspective,” explained the general director of Le Soleil.

This development is reflected in particular by the introduction of new analysis sections, such as the “Decryptors” pages, the development of digital fact-checking, and the launch of a digital kiosk which allows readers to access the edition of the newspaper every evening from midnight, even before it leaves the presses. “We want to offer our readers more in-depth, verified and accessible information, while adapting to new press consumption habits,” he added.

In addition to this digital transformation, Le Soleil is, in his opinion, seeking to promote its industrial printing capabilities, which allow it to produce both institutional brochures and voting slips. The management also recalled the primary vocation of the daily newspaper, which consists of putting its expertise at the service of information and public decision-making. This mission is based on an exceptional documentary heritage, made up of more than five decades of photographic and textual archives, which retrace the major stages of the contemporary history of Senegal.

For his part, the new general director of Cices, Samba Guèye, welcomed a partnership which seems self-evident to him between two public companies invested with complementary missions. “We cannot organize the Dakar International Fair without “Le Soleil”. We are part of the same public service and we have a duty to collaborate,” he said. The head of Cices immediately expressed his desire to raise the level of organization of this edition, drawing lessons from the difficulties encountered during previous events. This involves correcting any malfunctions observed and completing the installations on time. “We are proud to have signed this contract and we are counting on “Le Soleil” for the success of the event,” he concluded.

Pathé NIANG