Dakar Dem Dikk changes name to “Dem Dikk SA”

Twenty-six years after its creation, Dakar Dem Dikk is entering a new phase in its history. The company officially adopts the name “Dem Dikk SA”, a development which supports its desire for modernization, transformation and continuous improvement of the public transport service.

A new identity for a new dynamic
Dakar Dem Dikk officially changes its name. Twenty-six years after its creation, the company became “Dem Dikk SA”, marking a new stage in its evolution.

According to the company, this change reflects its desire to be fully part of a dynamic of modernization and transformation. In particular, it supports efforts already underway to digitalize internal processes and sustainably raise the level of quality of the service offered to users.

This new identity therefore comes in a context where the company intends to strengthen its positioning in the road transport sector and better meet the expectations of the population.

Public service at the heart of ambitions

With this development, Dem Dikk SA reaffirms its public service mission. The company aims to consolidate its positioning as a leading road transport operator, while contributing to the sustainable improvement of mobility conditions for populations.

The company also intends to participate in opening up territories and fully play its role in sub-regional integration. These orientations reflect the desire to make transport a lever more adapted to the mobility needs of the Senegalese.

Towards more modern and accessible transport
For Dem Dikk SA, this development is a continuation of the company’s historic commitment. In particular, it must make it possible to continue the transformations undertaken in order to offer a more modern, more accessible and more reliable public transport service.

Through this new identity, the company displays its ambition to get closer to users’ expectations and to strengthen its contribution to the development of mobility in Senegal.

CGD